Every single operating business shares one major similarity – they all require new customers in order to grow.
In a crowded business world, this is often easier said (or typed), than done.
This has been a particular challenge for clothing designers and fashion houses. As more and more smaller boutiques open up, it can be difficult grow your customer base.
Until recently, the fashion world’s entry into the digital age has been more focused on design and branding. Labels used their web presence as a mere extension of their physical stores.
However, more recent times have seen some of the big players in the fashion world embrace technology in a way they never thought they would – through discount coupons platforms.